If you are active on LinkedIn, you’ve probably seen numerous LinkedIn polls from other people in your feed.
Yeah, LinkedIn polls are a great way to get feedback from your audience, and on the other hand, people love to express their opinion.
This is exactly the perfect instrument for that, making LinkedIn polls a great way to drive engagement, even from those not your connections.
Sounds interesting?
Yeah, but how could you apply LinkedIn polls for your own purposes?
Don’t worry, we’re here to help with the inspiration.
In this article, we’ll show you how to approach creating LinkedIn polls that engage, use them to your benefit, and 5 ways to leverage them for the purpose of your business growth.
So if you’re ready, let’s begin!
What Are LinkedIn Polls & How To Use Them for Better Engagement?
LinkedIn polls are a great piece of content, and you’re probably missing out a lot if you haven’t used them before.
LinkedIn polls enable you to ask your audience a question and get them to vote by choosing any of the 2 to 4 options that you offer them.
Once they vote, they can instantly see the results of the votes.
Here’s how it looks:
LinkedIn polls are a great way to gather information about your audience, who they are, what their problems are, what they like about your brand, and so on.
Yes, it seems like a simple feature, but what’s great about it is that it increases the users’ activity, and people are reacting so nice to it.
So before we dive into what can you use LinkedIn Polls for, here are a couple of reasons why they work so nicely and why should you use them:
- Short pieces of content – The shorter and more engaging your content is, the more people it attracts. Not only do they require a minimum time to create, but they are perceived to be easy to consume.
- Increases engagement – Since there is a psychical act of interacting and engaging with the post, LinkedIn polls naturally drive engagement, showing you an instant result of your and others votes.
- Builds trust – After a user votes on your poll, this act of interacting with your poll creates a little connection and trust between you and that person.
So, let’s see how you can make the most out of them.
What To Know Before Posting LinkedIn Polls?
There are a few things you should know before you start creating LinkedIn polls:
1. You can create polls either from a mobile or a desktop device.
2. Keep them short – Poll questions are limited to 140 characters, while options are limited to 30 characters. They are intended to be short, so keep them that way.
3. Use hashtags – hashtags help LinkedIn organize your post in the right category, so you get more specific people to see your post and help your post be more efficient.
4. You’re not allowed to edit LinkedIn polls that have already been published. So if you’ve made a mistake, you’d have to delete your post and then repost it again.
5. Don’t run too many polls all at once – you don’t want to spam your audience
6. Pay attention not to tackle offensive topics in your polls that LinkedIn doesn’t approve cause they will be removed.
How To Create a LinkedIn Poll?
Here are the steps on how to create a LinkedIn Poll:
- Click the “Start new post” at the top of your feed.
- Then hit “Polls.”
- Enter the required poll details, choose the duration, and click “Done.”
- Enter the post description and after you’re done, click “Post.”
- Your poll will be live on LinkedIn for 24 hours.
Congrats, your poll has been successfully created.
The final step is to share your post on other social media platforms such as Facebook, Twitter, and Instagram to reach more people.
5 LinkedIn Polls Tactics To Increase Engagement
1. Discover Your LinkedIn Network’s Goals
If you want to generate new ideas for content that your audience will engage with – then LinkedIn polls are perfect for that.
Knowing your LinkedIn network’s goals can help you identify what kind of help your audience needs.
Whether it’s education, information, tools, contacts, etc.
By asking questions about their goals, you’ll be one step closer to identifying how you can help them on their path.
In this case, try being short and asking them concrete questions. But also make sure to include the most relevant answers to your audience.
Note: It’s a great practice to set your 4th option to be “Other(please comment)” so your audience can express their exact opinion if it’s not provided as a vote option.
On the other hand, by calling your audience to comment on your post, you’ll drastically increase engagement of it, and that way, you’re able to reach more people on LinkedIn.
Also, having precise information obtained from LinkedIn polls will help you create more engaging and personalized content for your network in the future.
Maybe even your service, product, or whatever your offer is, can help them reach their goals, just they didn’t know that. Or you may know someone else who can help them if that’s not you.
This kind of poll helps you build credibility by helping others, and providing value to them.
2. Identify Your Audiences’ Problems
If you want to find out how to add more value to your potential customers, LinkedIn Polls can play a significant role here.
With LinkedIn responses, you’re getting real data that can be used to personalize your offer and to hyper-target your audience.
After identifying their problems, you can split one poll into different ones to identify how big that problem is to them.
This can help you identify top potential customers much easier and set them as high-priority ones to contact.
3. Identify What Type of Content Your LinkedIn Network Prefers
If you’re one of the rare people who create content on LinkedIn, you probably wondered numerous times what form of content you should create.
Yeah, testing is the best way to see what performs best.
But before you start testing, you can use a LinkedIn poll to see what are your networks’ preferences.
This way, you’ll figure out what kind of content your audience wants to consume so you can create it in the future.
After you create the sort of content your audience enjoys seeing from you, you can send a post to the poll respondents mentioning that their feedback affected you create it.
This kind of creating a strong relationship with your LinkedIn audience will let them know that you care about their feedback and will help you turn them into fans.
4. Get Feedback About Your Products or Services
There are also a few ways to use LinkedIn polls for getting feedback about your new product or service launch.
You can create polls to ask what people think about a new product launch or how they feel about a company’s latest ad campaign.
Here are some ideas:
- Have you tried using [Product Name]?
- What is your opinion about our new [Product Name]?
- What features of [Product Name] do you like the most?
Even though these polls are customer-focused and may bring you a lot of valuable feedback, they can also bring you potential customers who are looking for solutions such as yours.
5. Qualify Prospects
Running a LinkedIn poll is a great weapon for uncovering your leads.
So, how to qualify prospects using LinkedIn polls?
Choose straightforward questions that will trigger the particular pain point and help you identify them.
Here’s how we did it with the LeadDelta case:
Encourage them to leave a comment, and further explain their answer.
It will boost your post engagement. And even if you don’t get too many likes and reactions, you may get a whole bunch of comments, but more importantly, you get a lot of votes.
So, for example, look at this 28,000 people-viewed poll:
Most of these people are second-degree to me. So these are all new people seeing the post.
It means you can use it to identify your leads, especially if you’re asking the right questions.
This will give you material for starting a conversation, and who knows, maybe you have an ideal solution to offer them.
For example, if you’re offering Advertising services, you can ask something like, “How many leads or visitors you’re getting on a monthly level?”
For all the “low number” answers, you can contact them and offer help. And you can also use this well in combination with the goals-oriented polls.
Just figure out what is their current state, and ask them about their goals.
This way you can personalize your offer and help them reach exactly that goal.
And it will also help you while prospecting and seeing whether you’re fit to work together.
Remember that polls seem to serve the prospects qualifying well for those who know to use them properly.
Conclusion
LinkedIn polls are a great thing that happened on LinkedIn and a powerful way to grow your business and network.
If they’re not part of your LinkedIn content strategy, you’re missing a lot.
They’re helping you engage with your audience, meet them better, and even qualify prospects that you can later contact and convert.
Engaging with your audience is no longer a problem with the right LinkedIn tools, so choosing the one that best fits your needs is essential.
That’s why we created LeadDelta.
With a LeadDelta social capital manager, you’ll be more productive by viewing and organizing your network the way it suits your needs the most.
It’s time to stop with overloaded inboxes, feeds, and screaming notifications but rather focus on building relationships.
Download LeadDelta extension and boost your LinkedIn engagement game.
