9 Tips to Create and Promote Successful LinkedIn Events

Learn how to create LinkedIn events, promote them effectively, and drive new relationships, leads, and sales.

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If you want to get more leads and make meaningful relationships with your connections, LinkedIn events can drastically help you.

You’ve probably seen an event on LinkedIn before and think a professional event creator created them. 

Don’t worry, and you can do it too.

Today’s article will show you how to create LinkedIn Events, promote them effectively, and drive new relationships, leads, and sales.

So, if you’re ready, let’s begin!

What Are LinkedIn Events, and What Are Their Benefits?

LinkedIn Events are meant for professionals who want to share their expertise with others, meet new people, and network with them.

Here are a few things that make this feature unique:

1. It’s easy to use – The process of creating and promoting an event is simple and straightforward, so you don’t have to be an expert marketer to use it effectively.

2. It’s flexible – You can create events for any purpose — from networking events to conferences to training sessions.

3. You can add documents such as presentations, PDF files, and videos in the description section of your event.

Now that we know the benefits of LinkedIn Events let’s see how to create them.

How To Create an Event on LinkedIn?

Whether you’re hosting a seminar, workshop, or conference, LinkedIn Events allows you to connect with attendees before, during, and after the event.

Here’s how to create events on LinkedIn:

1. Log into your LinkedIn account and click on “Events” in the navigation bar.

2. Click on “Create an Event.” Alternatively, if you’re already viewing an event listing, click on “Create” in the top right corner of the events.

3. Here, you’ll have the option to create an event as an individual or as a company page. 

4. Select whether you want to host an online or offline event. If you select “Online” as your format, then you’ll have different options than you would have with offline events.

After you fill in the details, click “Next” and share your event as a post to create it successfully.

How To Create LinkedIn Event With Your Company Page?

Company LinkedIn Events — These events occur within one company’s walls and are not open for public attendance unless otherwise specified by the organizer(s). 

The first step is to navigate to your company page and click on the “Admin tools.” 

Clicking on “Create an event” will bring up a pop-up window where you can enter all of the information about your event. 

Note: Here, you won’t be able to change an organizer, which means that you can only create events from the LinkedIn company page you used to access this option.

9 Tips To Make Attractive LinkedIn Events and Promote Them

LinkedIn Events are a great way to connect with other professionals in your industry, promote your brand, and generate leads. 

But if you don’t know how to make your LinkedIn events attractive and promote them, you might be missing out on some great opportunities.

Here are 9 tips for creating and promoting events on LinkedIn:

1. Make It Personal

People are more likely to attend an event if they feel like they have a stake in it and that their participation will make a difference. 

The best way to make your event personal is by highlighting why it matters for the people who will attend.

Answer questions from attendees in advance, so you don’t get hit by last-minute inquiries during the event itself! 

This helps people feel more comfortable coming to the event, leading to better overall attendance rates!

Pro tip: If you want to track which of your events are getting the most interest, use a custom URL for each event. 

2. Create a Compelling Event Description

The first step in promoting an event is to create an enticing description. 

Consider including the following:

  • What’s the general theme of the event?
  • Why should people attend?
  • Who will be speaking at the event?
  • What topics will be covered?
  • When and where is the event being held?

The goal is to get people interested in your event, so don’t be afraid to use some creativity and imagination.

3. Use Keywords That Are Relevant to Your Industry

After creating an enticing description and making it personal, the third step is to use keywords relevant to your industry or niche market. 

It’s good to include keywords that people might use when searching for your events, such as the event topic.

4. Add a Catchy Visual Element

When people arrive at your event page, make sure they can easily find out what’s going on without reading through a long description. 

Instead, create an image that tells the story behind your event — who will be there and why people should attend. 

The image should be relevant to your event and consistent with the rest of your branding. 

You can use photo editing software such as Adobe Photoshop or Canva to create your own images. 

5. Promote It in LinkedIn Groups

Once you’ve created your event, you can add it to any LinkedIn group you manage if you want other members to know about it. 

You can also post about it on groups related to your industry or topic area and share it with people who aren’t connected with you but may be interested in learning more about what you’re doing.

Note: The great thing about sharing your events in LinkedIn Groups is that they can have a huge response if the group you’re promoting is quite active and relevant to your event.

6. Promote It on Other Networks (Facebook or Twitter)

The first thing you need to do is promote it on other networks like Facebook or Twitter. 

This will help people find out about your event and share it with their friends and colleagues. 

You can also use email marketing platforms such as MailChimp or Hubspot, which lets you send out emails to all people who have signed up to your newsletter.

7. Promote Your Event Within a LinkedIn Post

If you want to promote your event on LinkedIn, start by creating a post. 

This is the most effective way to reach people interested in your topic and get them to register for your event.

You can do this by navigating to “Your Posts” on the left-hand side of the screen, selecting “Create Post,” and filling out all of your information. 

You’ll want to include things like:

  • The date and time of the event.
  • A description of what attendees can expect from the event (e.g., “Come hear from industry experts as they share their insight on how to market your brand effectively online.”).
  • Links to registration information, if applicable (e.g., “Click here for more details or register for free today!”)

People will see your event on their LinkedIn home page, which is a great way to promote it.

8. Promote It Through Messages

You can promote your event next to the LinkedIn post through a private message.

Navigate to your event page, click on “Share” and choose “Send in a message.”

Here, you can enter single or multiple names to which you want to send your event.

Since this process might be tiring, and you can easily forget to include some recipients, LeadDelta can make that process easier for you.

All you need to do is select the people you want to invite to an event and then click “Message.

After the window pops up, just enter the message or choose a personalized template, and after you get it ready, click “Send.”

It’s easy as that. 

50 LinkedIn Message Templates

9. Ask For Feedback + Leave Resources

People love giving feedback, especially when they have an opportunity to share their opinion on something they care about.

 At the end of every event, ask your attendees for feedback on things like:

  • What did they like best about the event?
  • What would they like to see changed next time?

Consider asking customers who have attended an event if they would recommend it to others. 

You can also ask whether they’d attend future events that might be similar (i.e. “Are you interested in attending another event like this one?”) or you can address the attendees and leave the valuable information in the comments section.

Once attendees have had time to process their experience, send out an email asking for feedback again — what worked well and what didn’t? 

This will give you another chance to improve your future events!

To sum up

We hope these tips will help you create numerous successful LinkedIn Events in the future and lead you to other great benefits.

They will also be a great way to start conversations, build your brand & authority, build more partnerships, and close more deals.

To help you leverage your network and conversations, we created LeadDelta. 

With a LeadDelta capital manager, you’ll be more productive by viewing and organizing your conversations in the way it suits your needs the most.

Whether you’re looking to get in touch and engage with your prospect or simply organize your connections, LeadDelta helps you improve your network overview and make the most out of it. 

LeadDelta’s CRM view is fully customizable and allows you to tag your connections, hide and unhide them, apply filters, and sort your connections to find the contacts you need quickly.

Download LeadDelta extension and improve your LinkedIn business network today.


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