Did you know that LinkedIn is the 1st trusted social media platform for the fifth year in a row, according to eMarketer?
Only this fact speaks a lot about how much potential there is on LinkedIn for your business.
On the other hand, your LinkedIn company page is, next to your website, the number one spot for potential customers to see what you are all about.
So, how can you use your LinkedIn company page to attract and engage more visitors?
The simple answer is optimizing the page.
But don’t worry. It’s not as scary as it may sound.
For that reason, we created a list of 10 LinkedIn company page best practices to help you optimize your page and take advantage of LinkedIn opportunities today.
So, let’s dive into it!
Why create a LinkedIn Company Page?
LinkedIn is the world’s largest professional network with over 830 million members.
It is already proven as an excellent tool for business development and marketing, especially for B2B businesses.
LinkedIn Company Pages give you an opportunity to show off your company’s personality as well as its products and services.
Here are some reasons why it’s good having a LinkedIn company page:
- It helps you stay in touch with people who may be interested in your company or product/service offerings.
- It gives you the opportunity to showcase your expertise in certain areas through articles and videos posted on your page.
- It allows you to promote job openings within your organization on LinkedIn Jobs.
If you want to increase your company’s brand awareness and improve your business, putting a little effort into your LinkedIn company page can be a great way to start.
10 Best Practices To Optimize LinkedIn Company Page
1. Use a Logo Image for Your Company Page
It’s best to use a logo profile image for your LinkedIn company page.
Logos are powerful because they can instantly convey a sense of the brand and its values.
If you have a logo, make sure it looks great on social media. Here are some tips:
- Make sure the logo is legible at small sizes (i.e., less than 200px).
- Use high-quality images for the best results.
2. Create a show-stopping company page banner image
Images are great visual aids that enable people to connect quickly with your brand or product than plain text alone can achieve.
A company page banner image is the first thing that anyone sees on your page, so it needs to be catchy and engaging.
The typical banner image size is 1200 x 628 pixels, but LinkedIn recommends a minimum width of 1200 pixels for optimal viewing.
If you’re going to create a custom banner image for your company page, consider the following best practices:
- Use eye-catching images – you can try using an interesting photo with an awesome quote from one of your employees or customers
- Show off your brand personality – A good banner image can give viewers an idea of what type of company you are before they even click on the page. It’s an opportunity to show off your company culture or values in an engaging way that is relevant to your business.
- Be creative – Showcase your unique selling point (USP) or differentiator. You want people who visit your page to know what sets you apart from other companies in your industry.
- Don’t forget about color – make sure that your banner matches the rest of your branding colors so that it looks cohesive with everything else on your page. You don’t want it to look like you picked it out at random!
You can also use the banner for testimonials and reviews from customers, clients, or partners.
3. Create an engaging company page description
The company page description is a great opportunity to showcase your brand personality (and catch the eyes of potential candidates).
What does an engaging company page description look like and how to create it?
Here is some advice:
- Be concise and clear
The ideal length for a company page description is between 50 and 125 words. If you have more to say, then you can use additional tabs or videos instead of writing it all into one long paragraph.
- Use action-oriented language
Include phrases like “Learn more” or “Click here” above links so that visitors know exactly what they should do next if they want to learn more about what you have to offer. This makes it easier for them to take action and convert into leads or customers!
The description should also include:
- A link to your careers page, so that job seekers can find out more about the types of roles you’re hiring for.
- An “about us” section, where you can tell potential candidates about the culture at your company, why they should work there, etc.
- An FAQ section that answers common questions about your company and its culture (e.g., “What does it mean to work here?” or “How are people rewarded?”).
People will be skimming your description, so make it easy for them to understand what you do and why they should want to follow you.
4. Customize your company page URL
Your company page URL is an important piece of your brand, as it’s the first thing people see when they visit.
Customizing it is a nice way to stand out and make your company page easy to find.
To customize your company page URL, go to your Company Page, click Edit page, and you’ll see a field called “Page Info”.
Enter your custom URL in the “LinkedIn public URL” and click the Save button.
5. Be consistent with your branding
If you’re looking to build your brand, then you need to be consistent with your branding.
You want to make sure that your company page is branded well so that it looks like it belongs to your business.
You should also make sure that your posts are consistent with what your company does.
Make sure that everything from the colors to the fonts on your company page match those found on your website, blog, or other social media profiles.
This will help make it easier for people to find out more about you online and increase their trust in your brand.
6. Use a call-to-action button
LinkedIn provides a call-to-action button to help you drive leads and increase sales.
This button is located at the top right of your LinkedIn company page and it appears on the top bar whenever someone scrolls through your company page.
If a visitor clicks on this button, they will be taken directly to your website or wherever you set your button to redirect them.
So make sure to use this button to your benefit.
7. Encourage employees to engage with the page
Engagement is a key part of how you can build your company page.
The more employees engage with your page, the more it will be highlighted in search results and the more people will see it.
When you ask employees to engage with your company page, you may ask them to:
- Support your opinion by liking your post
- Share their opinions on your posts by commenting
- Share their stories by uploading photos and videos and tagging your page
Make sure to engage with other employee profiles by following them, liking their posts, and commenting on their content, because this is the way to engage them and get their attention.
8. Use analytics to track your company page progress
You can’t know if your efforts are paying off if you don’t keep track of the results.
It’s important to monitor your LinkedIn Company Page with analytics so you can see which content works best.
By keeping an eye on your analytics, you can make adjustments and improve your page over time.
You can see which posts received the most engagement, so you know what types of things work best and when they work best.
Analytics will also show you how many people saw each post so that you understand the reach of each one.
This is especially useful for posts that were shared externally – if a post went viral outside of LinkedIn, it may have gotten more views than just those from your followers.
LinkedIn also allows you to see who has been visiting your LinkedIn Company Page so that you can engage with these visitors as much as possible.
You may even be able to turn some of them into loyal followers!
9. Use appropriate hashtags to create more engagement with users.
When using hashtags on LinkedIn, you’re opening the door to increased visibility for your posts and more engagement with your followers.
Hashtags are like keywords for social media – they allow people who are interested in a certain topic to find your content in their search results.
When you use them correctly, they can attract potential customers who may have never known about your company otherwise.
Here’re some tips on how to use hashtags properly:
- Make sure it’s easy for users to follow your official hashtag. For example “#yourcompanyname”
- Use hashtags that are closely related to your post(e.g. #linkedin #companypage)
- Use up to 3 hashtags for the best performance
As long as you’re careful not to overdo it with your hashtags, they offer a fantastic opportunity to get new eyes on your content, so make sure to use this well.
10. Post valuable content that is likely to be shared
One of the most effective ways to drive engagement back to your Linkedin Company Page is by sharing interesting content.
Find out what topics your audience is interested in, and what kind of content they prefer.
Then, make sure to create as much value as possible for them to help them solve their problems, and eventually become your customers.
LinkedIn Polls may be highly valuable for your audience if created for their needs also.
Note: Be consistent in posting updates so you can maintain relevancy.
Using a variety of these LinkedIn company page best practices can help you optimize it and utilize your page very effectively.
Use social networks when promoting your business, think about the client before you reach out to them, connect with other businesses that can help your own, and remain diligent as you search for potential clients.
If you lead conversations in such a way that others are inspired to share what they know, your connections will naturally increase.
That’s where LeadDelta can help you significantly improve your efficiency.
With a LeadDelta social capital manager, you can “network your way”, and be more productive by viewing and organizing your conversations the way it suits your needs.
It’s time to stop with overloaded inboxes, feeds, and screaming notifications but rather focus on building relationships.
Download LeadDelta extension and boost your LinkedIn engagement game.