LinkedIn is the world’s most popular social media platform to be used as a business-to-business online professional networking service.
But what makes LinkedIn different is its extensive list of job search and career management features.
LinkedIn makes it easy to find new employees, and easy for people to find employment opportunities.
That’s why it is the #1 platform to go when hiring people, especially if you’re in the corporate world.
But with so many features available on LinkedIn, it can be overwhelming to use the platform correctly.
You might wonder how you should be using the platform when you’re looking to recruit people.
While there are multiple LinkedIn recruiting tools that can help you in this process, today we won’t speak about them.
In today’s article, we provide you with the best tips on how to effectively use LinkedIn for recruitment and save loads of time and money.
So let’s get straight to it!
How to Effectively Use LinkedIn for Recruitment?
1. Share Articles and Job Posts to Your Company Page
If your company has a LinkedIn presence, keep it active.
Be sure to post regularly and respond to comments or questions quickly.
Recruiters should be active on LinkedIn by posting informative tips and responding to comments from other people. You might also participate in discussions on relevant topics.
Make posts that are relevant to your business goals, and that provide value to your audience.
Let potential candidates see what your culture is like, what you’re working on, and what kind of company you are.
This will attract many candidates to contact you, or even to be there and follow you until you share a job post.
Pro tip: Get employees to share relevant content to increase the reach of your job post.
Your LinkedIn company page is the perfect way to show potential candidates what you are all about.
For instance, you could create:
- Recruitment promotional videos
- Content for inbound recruiting
- Employee testimonials and insights about your company
- Press releases and more
2. Check Out LinkedIn Groups To Find People With Similar Interests
If you’re using LinkedIn for recruitment, chances are you’ve already exhausted your options within your own network.
That’s where LinkedIn Groups come in.
In addition to being a great way to find out what’s going on in your industry, LinkedIn Groups are a fantastic way to recruit people who are passionate about the same things you are.
Find the right group and you’ll find the right people—it’s that simple.
On the other hand, you can send messages to any member of a mutual group, which is great for connecting with potential employees.
Just click the “See all” button in the member’s right-corner section, and you’re free to explore.
Just remember that if you’re trying to get new people into the industry, you’ll want to look for groups of potential candidates rather than those of existing professionals, since it’s the former who will likely be looking for guidance.
Also, there are groups that allow members to post current job openings in the company they work for so that other members of the group can apply for those jobs.
If you’re looking for specific talent within your field, you might be able to find someone whose expertise could be valuable to your organization.
Note: Don’t spam! Recruiters who post too many job listings may get blocked by the Group Administrators for violating the Terms of Service.
3. Use Keywords To Find the Best Talents
Sometimes, searching through the LinkedIn database by job title, company name, industry, skill, and geography might help you find some good talents for your company.
What’s great about it is that it will show you first the 1st-degree connections, then 2nd, then 3rd.
Possibly someone from your first connections has great potential for your company, but you forgot about them.
Or at least, someone from your 2nd-degree will be able to serve as a mutual friend for connection.
Look for talents in similar roles to the one you are hiring for.
Along the same lines, talent can discreetly mark that they are open to new roles. This makes your job easier!
4. Use LinkedIn Private Mode To Visit Candidate’s Profiles
In order to remain anonymous, make sure you turn the “private mode” feature on if you do not want your prospects to know that you visited their profile.
Simply select ‘Profile viewing options’ under LinkedIn Settings & Privacy, and select private view in the dropdown menu.
- Review their recommendations and endorsements.
- Check out their LinkedIn activity.
- Understand your candidate’s connections.
- Determine the candidate’s current position and company.
- Look at their past jobs.
- Check out the groups they belong to.
It’s not necessary to inform your candidates that you looked at their profiles.
Instead, use private mode to gather information about your potential candidates and identify their strong points.
They might have posted samples of their work or even a resume on their site.
LinkedIn lets you see how many connections you have with a potential candidate. If you have mutual friends, someone might be willing to give you an introduction to the candidate.
Afterward, you can reach out directly or send an InMail once you have enough information.
5. Send Messages and InMails to Candidates Directly
LinkedIn messaging is a great way to reach out to candidates directly. If you’re looking for someone who works in a specific industry, this is a great place to start.
The first step is finding the candidate’s profile.
Once you’ve found the person you want to contact, here’s how you can send them a message:
1. Go to their profile and click the down arrow next to “Connect.“
2. Select “Send InMail.”
3. This will open up a message window. Type your message into that window, and then click “Send Message” when you’re done typing.
As LinkedIn’s version of the email, InMail is built natively on their platform.
Having a free LinkedIn account enables you to only send connection requests or direct messages to people if you’re connected to them.
InMails, on the other hand, makes it easy for you to send a message directly to a candidate’s inbox, which might be great for recruitment.
They work the same way as emails, so you can customize your templates and messaging as desired.
Note: In order to use LinkedIn InMails, you will need to upgrade to a premium account, which costs between $29.99 and $119.95 per month.
In addition, depending on how many InMails you plan to send per month, you might have to pay an additional fee according to the number of extra InMails.
6. Use Recruitment Tools
Using Talent acquisition software such as LinkedIn Recruiter or LinkedIn Talent Hub will help you get your talent leads in one place.
What’s great about those tools is that you can keep track of all your candidates from LinkedIn.
This is a must if you’re looking into how to recruit on LinkedIn faster and more efficiently. Don’t lose track of messages, profiles, and applications.
7. Simplify your recruitment process using LeadDelta
To better organize your connections and make your recruitment process easier, LeadDelta can drastically help you here. Here are two easy but effective strategies.
Strategy #1
It is possible to tag LinkedIn connections based on the conversation (i.e. employer versus employee) in your inbox.
So, how to do that?
When you find a connection you want to tag, click on the ellipsis (⋯) and hit the Apply Tag option.
After clicking the Apply Tag button, you’ll see a popup window appear. You will have two options:
1. Add a new tag – Simply enter the desired tag into the field and click Create [tag name].
3. Use the existing tag – You can select an existing tag from the dropdown menu or search for it by typing the tag name in the search field.
Once the tag is applied, the success toast notification will appear to confirm that the action was successful.
Strategy #2
You can also add notes based on the information you got from connections to keep you informed at every moment (employer: what are they looking for, employee: skillset, where would they fit).
After you apply the notes, the notes icon will be filled so you can access it anytime.
In case you need to follow up with someone you can pin those conversations to stay on top of your inbox.
Just select the conversations you want to pin, and hit the Pin button. It’s easy as that.
Here’s what one of our users in recruitment says about LeadDelta:
Conclusion
LinkedIn is one of the leading sites used by recruiters and hiring managers, which is why it is important to use it in the best way possible.
By using LinkedIn as a key part of your recruitment process, you’ll be able to get closer to top talent and find the best possible candidates for your vacancies.
Using LinkedIn the right way can help you maximize recruitment efforts.
Engaging with your audience is easy with the right LinkedIn tools, which is why choosing the one that fits your needs is key to getting more candidates to respond.
A LeadDelta capital manager helps you be more productive by allowing you to view and organize your network in a way that meets your needs.
No matter if you’d like to contact and engage your candidates or simply arrange them, LeadDelta can help improve your networking overview.
Download LeadDelta extension and improve your LinkedIn connections game.
